North Beach was inspired by one of Nat & Robs’, favourite mexican beaches “playa norte” or “north beach”. This place is pure paradise – where living is easy and there are no worries in the world. They named their Marketing Agency North Beach because they wanted to share the spirit of this with others; Help others find their “paradise” by providing a service that would make their lives easier, stress free and prove amazing results.

I helped give North Beach a brand refresh in 2022 to re-energize their original purpose and bring personality back into the brand. Before diving into design, I helped the team articulate their brand tone of voice, company values and brand pillars in a way that felt authentic and clear. Starting with this foundation allowed the true essence of the brand to shine through each design element we created, resulting in a cohesive and intentional brand identity system.