I worked with founder Teddy Winthrop to create the brand identity, merchandise, and signage for his new sauna and ice spot in Venice Beach, California.

From the start, we knew we wanted to include a character, "Teddy," as part of the brand identity—one that’s just as friendly, cool, and laid-back as the real-life Teddy (haha). My creative process always begins on my iPad, and sometimes the journey involves countless sketches before landing on the perfect direction. I love where we ended up—a little flame dude —inspired by surf and skate graphics, paired with tiki-inspired typography.